Father's Day 2025: Austria gives dad 195 million euros!

Father's Day 2025: Austria gives dad 195 million euros!

On June 8, 2025, Father's Day will be celebrated in Austria and preparations are in full swing. The Chamber of Commerce estimates that the Austrians will spend a total of around 195 million euros on this occasion. This is a clear increase compared to the previous year, when the expenses were 170 million euros. According to [5min] (https://www.5min.at/5202506071930/Vatertag-so-- Verbe-die-oesterreich-aus/), 53 percent of the population plan to make gifts that strengthens Father's Day as a significant purchase in society.

The current survey shows that 73 percent of buyers want to give their own father, while 24 percent also want to consider their partner. On average, the expenses per person are set to 73 euros, an increase of 61 euros in the previous year, which indicates a growing interest in appreciation for fathers. Nevertheless, there is also dissatisfaction, because only 43 percent of those surveyed believe that Father's Day will experience the correct appreciation, while 32 percent see potential for improvement. This describes Rainer Treelik, chairman of the federal division trade in the Austria Chamber of Commerce, as an excellent sign of family appreciation.

popular gifts and distribution of expenditure

are illuminated the most popular gifts, traditional sweets such as chocolate and chocolates (30 percent) come first, followed by visitors (19 percent) and joint activities (18 percent). Homemade gifts as well as luxury foods such as beer and wine are also very popular. These trends are underpinned by the [Austria Chamber of Commerce] (https://www.wko.at/oe/oesterreich/bundesparte-handel-handert- vater

The areas that benefit the most from Father's Day expenditure are specialist shops for delicacies, drugstores, perfumeries and sporting goods dealers. The examination also showed that 79 percent of the gifts in inpatient trade are purchased, while 35 percent are bought online.

regional differences

An interesting aspect are the regional differences in the expenses. According to the Consumer Check of the Commercial Association, Upper Austria and Salzburg spend each head. In Vienna, the amount is 72 euros, in Tyrol and Vorarlberg at 69 euros, while Lower Austria and Burgenland 67 euros and Styria and Carinthia spend 60 euros per capita.

Father's Day is increasingly establishing itself as an important purchase event, but the popularity behind Mother's Day, which generates around 270 million euros in sales. Nevertheless, Father's Day shows a remarkable potential for sales, and despite the falling number of gifts, from 63 to 52 percent, the value of the gifts remains constant.