Europa Park operators start secret plans in Lucerne: Future of the Entertainment

Europa Park operators start secret plans in Lucerne: Future of the Entertainment

The operators of the renowned European park recently opened a new location in Lucerne, Switzerland, Switzerland. This development could have far -reaching consequences for the future of the company, which is known for its innovative leisure activities. The Europa-Park, which enjoys a lot of recognition both nationally and internationally, brings a breath of fresh air to market its services and products.

The Mack family behind the Europa-Park has repeatedly spoken out for expansions in the past. While she continues to pursue her plans for an expansion in the Alsatian Europe Valley, where there is increasingly resistance, her gaze is now also directed to Switzerland. The new branch in Lucerne serves as a strategic location to coordinate marketing activities for the markets in Switzerland, Austria and Italy.

big plans for the future

The newly founded Mack One, which was launched a few years ago, emphasizes that one is determined to set new impulses in the entertainment industry. The aim is to develop "overall entertainment". These should be based on the experiences that you have already gained in the Europa-Park, including in the area of virtual reality. "We combine the decades of experience in the construction of roller coasters with the latest digital entertainment ideas," said Leah Borer, the office manager in Lucerne, in an interview with the Lucerne Zeitung.

Mack One currently employs a small team of five people in Lucerne, but the plans are large and are to be expanded in the near future. The idea is to develop solutions for a wide variety of customers, including shopping centers and hotels. The Europa-Park itself has recently set standards with the "Voltron Coaster", a new Tesla-Echterbahn, and now wants to transfer these innovations to other areas.

The vision of a new platform

A key aspect of the new activities in Lucerne is the idea of creating a kind of platform that may be understood as a "Netflix for amusement parks". This would mean that offers that visitors know and love visitors from the Europa-Park could soon be made tangible in other places. Park boss Michael Mack emphasizes that this should go beyond the framework of leisure park experiences.

The consideration that functionalities from the Europa-Park, such as the self-driving armchairs in the Eatrenalin restaurant, could also be implemented at other locations, shows the innovative strength of the Mack empire. So far, these new directions have been pursued silently without going to the public. However, with the establishment in Lucerne, a new chapter of entertainment development could be initiated.

The decision to expand in Switzerland is not only an entrepreneurial strategy, but could also influence the future orientation of the European park in international competition. The focus is clearly on an integrative approach that connects technology and tradition to offer a diverse range of entertainment.

For more details there is a comprehensive report www.merkur.de available.