Lake Neusiedl: New training in wine marketing from 2025

Lake Neusiedl: New training in wine marketing from 2025

From the coming school year 2025/2026, a new training focus will be introduced at the Federal Commercial Academy and Federal Commercial School Neusiedl am See, which will focus on “wine marketing and international business activities”. This step is the result of a cooperation between the school and the Neusiedlersee DAC association, which provides significant support in shaping the content of the training. The aim is to specifically promote skilled workers in an important economic sector in the region.

The training company Vinoro Wein GmbH was also newly established and plays a central role in this training program. This company aims to provide students with practical experience in the wine industry. Vinoro Wein GmbH acts as a sales company and focuses on the high-quality wines of the Neusiedler See wine-growing region. The careful selection and the pursuit of exclusivity are intended to appeal to both wine connoisseurs and wine lovers.

Practical experience through Vinoro Wein GmbH

The introduction of this training company gives students the opportunity to learn practical skills directly in class. The concept aims to provide a deep understanding of the challenges and opportunities in wine marketing. Vinoro Wein GmbH is not just a classic school project, but also a link to the real wine industry, giving students an insight into the sales process, marketing and the associated international business activities.

Another aspect is the presentation of the wines under the Neusiedlersee DAC quality brand. This brand stands for the highest standards and sees itself in the tradition of Austrian wine-growing culture. The students will learn how important it is to communicate the regional characteristics and the quality of the wines in order to attract potential customers and promote the attractiveness of Lake Neusiedl.

The innovative educational offering at the Federal Commercial Academy and Federal Commercial School in Neusiedl am See could play a pioneering role in the training of specialists in wine marketing. In addition to theoretical knowledge, students will also be equipped with extensive market knowledge and practical skills that could be crucial for their future careers in the wine industry.

The combination of theoretical knowledge and practical experience at Vinoro Wein GmbH offers students the opportunity to optimally prepare for the diverse challenges of the wine world. This is particularly relevant as the wine market becomes increasingly international and competitive.

For more information on this topic see the current reporting on bauernzeitung.at.