Bundesliga starts its own streaming platform: fan revolution 2026!
Bundesliga starts its own streaming platform: fan revolution 2026!
The Austrian Bundesliga plans a radical change in its media marketing. From summer 2026 she wants to market her media rights independently and build her own streaming platform for the transfer of her games. This decision was made at a club conference of the 12 Bundesliga clubs, reported 5min . The aim of the project is to reach fans directly without external rights holders.
Christian Ebenbauer, board member of the Bundesliga, expressed that the current offers did not adequately reflect the positive development of the league. The introduction of a “Direct to Consumer” model could therefore be a promising alternative. This project has been prepared for about a year and a half, and an profitability analysis shows that self -marketing could be advantageous in the long run.
Media rights allocation of the DFL
The award affects both the Bundesliga and the 2nd Bundesliga, the Supercup and relegation games. The tender covers the German -speaking areas, including Germany, Austria and Switzerland. The DFL also expects a collective income of 1.1 billion euros per season from media rights, which is of crucial importance for many clubs, especially the smaller ones.
innovations and challenges
The DFL plans to carry out the tender without the previously applicable “no-single-Buyer” rule. This could make it possible for a single provider not to acquire all the rights, which was previously specified by the Federal Cartel Office. This is considered important to promote the variety of reporting and to strengthen the competition among media partners.
The DFL remained transparent as part of the allocation of media rights and wanted to continue to offer the clubs. Among other things, the live rights are taken over by Sky and DAZN, while the public broadcasters ARD and ZDF continue to retain the highlight rights. Talks about further possibilities, including the classic right of rights, are running in parallel to the new developments in the Austrian Bundesliga.The plans of the Bundesliga could possibly build on the model of the Dutch Eredivisie, which was based in 2008. Although high initial investments for technology and personnel will be necessary, neither a financial participation of the clubs nor a clear financing pattern is known until the end of 2025
Overall, it remains to be seen how the developments in the field of media rights will affect the two leagues and what new opportunities arise for fans. The Bundesliga has set itself ambitious goals that could possibly change the entire media environment of football. By the end of 2025, further information will be provided for the fans so that you will receive access to the games from summer 2026, such as "https://www.bundesliga.com/de/bundesliga/dfl-Medienrechte-vergung-tv-partner-clubs-fiensfijah-25-29-29-29352"> bundesliga.com reported.
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| Ort | Österreich |
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