Groundbreaking AI software ensures real eye contact in video calls!
The German AI startup Casablanca.AI will present software for authentic eye contact in video calls on April 22, 2025.
Groundbreaking AI software ensures real eye contact in video calls!
The German startup Casablanca.AI from Pforzheim today presented its new product, AI software that ensures real eye contact in video calls. According to OTS The software was presented during an appearance on the show “The Lion’s Den”. The innovative solution offers companies the opportunity to significantly improve the quality of their virtual meetings.
Studies from Yale University and the Karlsruhe Institute of Technology show that using eye contact in virtual meetings can increase productivity by over 20%. Humboldt University has also confirmed the effectiveness of this technology in the areas of recruiting and consulting and emphasizes how important human contact is, even in digital spaces.
How it works and benefits
The software acts as a virtual camera and is compatible with popular video conferencing platforms such as Zoom, Teams, Webex and Bluejeans. The key innovations of the enterprise product include seamless use across all company departments, increased computing speed, support for Windows 11 without additional hardware, and automatic calibration that eliminates the need for manual settings. Data protection is the top priority: the video stream is processed locally so that no data is transmitted to servers.
For the future, Casablanca.AI plans to optimize its software specifically for areas such as coaching, telemedicine and e-learning. Founder Carsten Kraus, a recognized AI expert and Business Angel of the Year, attributes the company's vision to improving digital communication through more humanity.
Possible uses of AI in corporate communication
In view of the progressive implementation of artificial intelligence in corporate communications, Marcus Fetzer from the University of Leipzig examined the various possible uses in his master's thesis. He identifies 17 task areas that are suitable for AI and recognizes five abilities of learning algorithms, such as text extraction and dialogue capability. According to a study, AI particularly supports the analysis of large amounts of data and the creation of standardized text drafts.
Companies like Bosch, Siemens and Deutsche Telekom have already started testing AI in their communications. Despite this progress, there are challenges. Research shows that the human component, particularly in the areas of empathy and personal encounters, remains irreplaceable. Fetzer also points out the organizational, technological and social aspects that must be taken into account for the effective integration of AI. McSchindler highlights the need for interdisciplinary exchange between communications departments and IT in order to reap the full benefits of AI.
Overall, it shows that the combination of AI and human interaction plays a key role in the future development of corporate communications.