10 years of vacation voucher: Discover 2,500 dream goals in 4 countries!

10 years of vacation voucher: Discover 2,500 dream goals in 4 countries!

Umspannwerk Kreuzberg, Berlin, Deutschland - On July 11, 2025, the holiday voucher of the holiday specialists celebrates its tenth anniversary. In this decade, the voucher has established itself as a popular tool for planning and designing trips and offers access to over 2,500 options in four countries: Austria, Italy, Slovenia and Germany. The variety of topics of the voucher extends over nine different holiday worlds that are suitable for different travel types, including hiking, motorcycling, family vacation and wellness. According to OTS , the vouchers can be designed individually and printed directly.

The members of the holiday specialists are experts in their field, from hiking hotels to family hotels to spa hotels. This cooperation has existed for over 20 years to bundle and present topic -specific holiday offers. A digital voucher portal system that was introduced in 2015 in cooperation with Incert Etourismus enables the recipient to select from a variety of more than 2,500 member companies.

The development of tourism

In the same period, tourism in Germany, especially in Berlin, has continued to develop. An example of the dynamic development of Berlin tourism shows the event "Day of Tourism" in 2010, in which around 400 representatives of the Berlin tourism industry took part. The aim of the event was to discuss the future positioning of Berlin as a creative center and the sustainable development of tourism. At the same event, Mayor Harald Wolf expressed that Berlin had a positive image and that a record result was achieved with 19 million overnight stays in the previous year. He also announced additional funds for congress tourism to further promote growth, such as "https://about.visitberlin.de/presse/Pressemaytungen/erfolgses-des-berin-tourismus-bort"> Visit Berlin reported.

An important point for the future of tourism is the need for innovation and creativity. Burkhard Kieker, Managing Director of Berlin Tourismus Marketing GmbH, emphasized the focus on the challenges that the industry faces. Events like this contribute to reflecting trends and strategies that will be important for the future of Berlin.

trends and changes in travel behavior

The trends in tourism are increasingly shaped by digitization and sustainability. According to Statista , important topics such as eco-tourism, solo trips and workers lead to a significant change in travel behavior. Many Germans show a growing interest in sustainable travel and want to make their vacation socially compatible. More than half of the respondents state to switch off on vacation and to travel independently.

With the increase in individual trips and a decline in traditional vacation types such as beach or cruises, the focus of the travelers is shifting. It is expected that the topics of digitization, the environment and climate will continue to be central concerns in tourism by 2030. Digital tools and social media, such as Instagram and Tikok, impress travel behavior, and for many travelers, mobile devices become an indispensable companion during their travels.

The holiday voucher of the holiday specialists and the developments in Berlin tourism are examples of the way the industry reacts and adapts to the changing needs and expectations of travelers.