Matteo Farneti reveals: I am the chocolate boy from Kinder!

Matteo Farneti reveals: I am the chocolate boy from Kinder!

Everyone probably knows the beaming smile on the packaging of children's chocolate. But behind this iconic face lies an interesting story, which has now been revealed by Matteo Farneti, the model featured on the chocolate bars from 2004 to 2019. The now 31-year-old Italian spoke out to defend himself against people who falsely claim to be the child on the packaging. “It is not pleasant to see others showing my picture and claiming to be that child,” Farneti explained in an interview with the Italian newspaper Corriere della Sera, as well as by Today.at reported.

Farneti became known 20 years ago through advertising children's chocolate. Despite his fame, the model has only now commented on his role as an advertising face. According to Farneti, this was regulated by contract and only now could he reveal his identity. “Since there are people pretending to be me, I decided to put an end to it,” continued the aspiring sports management student and model. Ferrero also confirmed that the face on the packaging was that of Matteo Farneti and thanks to social media he has come into the spotlight more than ever, as well The press highlights.

This revelation not only causes a stir, but also draws comparisons to previous Ferrero advertising faces. Another prominent example is the Munich filmmaker Günter Euringer, who was pictured on the packaging as a child model in the 2000s and also commented on his experiences. According to Farneti, the identity of the children's model has already moved many and his honest expression now opens another chapter in the history of the popular chocolate.