The Geissens in the chocolate hype: luxury or money-making?

The Geissens in the chocolate hype: luxury or money-making?

Dubai, Vereinigte Arabische Emirate - Die Geissens, known from her reality show "The Geissens-A Terrible Glamary Family", are now committed to the latest chocolate trend: the Dubai chocolate. In your online shop, Roberto Geissini, offer this luxury sweetness and use it as a sales strategy. For an impressive 29.90 euros per table, you can treat yourself to the chocolate, filled with Kadaifi and pistachios, or get them as a free addition to a purchase value from 200 euros. Carmen Geiss announced on Instagram: "Safe a Tafel Dubai chocolate with a purchase value of € 200 as a gift from us", which causes discussions in many places. However, this strategy does not come across enthusiasm everywhere - many of their followers criticize the high purchase value as "money -making" and are not very pleased with the great prices that the Geissens demand.

The Dubai chocolate has already conquered social media in the storm, as yahoo news reported. With its dark glaze, colorful sugar and the luxurious filling, which you can also get at Dunkin 'donuts for 5.90 euros, she exceeds the prices of conventional donuts. The price for the new pistachio chocolate offshoot is also an impressive 30 euros for 190 grams. There are also rumors about a brand dispute between a German importer of real Dubai chocolate and linders that are in the headlines because a process has been sought.

criticism and enthusiasm in social media

Although the Geissens try to market the Dubai chocolate as a trend, their offer leaves mixed feelings with the fans. Comments like "embarrassing" and "You also make all money" can often be found in the comment column. Nevertheless, the surprise about the chocolate itself is unbroken, and the hype shows that the Geissens know exactly how to capitalize on a trend. Despite hard criticism, it remains undeniably that the attraction of the Dubai chocolate and the associated dreams of a glamorous lifestyle attract many. This combination of luxury and marketing -skilled product placement remains a focal point in public.