Shrinkflation hoax: This is how the food industry deceives!

Shrinkflation hoax: This is how the food industry deceives!

Consumers are increasingly confused by the practices of food manufacturers, who resort to subtle tricks to maintain the appearance of familiar products while actually shrinking the contents. This process, known as “shrinkflation,” results in the packaging staying the same but the contents being reduced. Loud vorarlberg.orf.at Many buyers find the loss unfair, especially when they notice that, like a waffle product from a Swiss manufacturer, the contents shrink to just 102 grams - a significant decrease from 128 grams. The manufacturer explains this with the increasing demand for smaller packaging and the needs of one-person households.

Consumer deception through new packaging designs

But consumer frustration goes beyond the reduced quantity. After vzhh.de Another waffle product from Griesson - de Beukelaer has attracted attention: While the number of wafers has hardly changed, the packaging has doubled. Instead of 100 grams, there are now 103 grams of waffle luggage in a significantly larger pack. This misdirection is caused by the slanted arrangement of the wafers, which gives the impression that the pack is full, although in fact it remains halfway empty. Additionally, the height of the packaging was reduced to enhance the illusion.

Consumer expert Karin Hinteregger from the Chamber of Labor is urgently calling for legal changes to create more transparency in product labeling so that buyers are better informed about the actual contents of their food.