Shrinkflation fraud: This is how the food industry is deceptive!

Shrinkflation fraud: This is how the food industry is deceptive!

Consumers are increasingly unsettled by the practices of the food manufacturers who use subtle tricks in order to maintain the impression of the usual products while the content actually shrinks. This process, known as "Shrinkflation", means that the packaging remains the same, but the content is reduced. According to vorarlberg.orf.at , many buyers feel the loss as unfair, especially if they find that the content like a waffle product of a Swiss manufacturer is only 102 grams - a significant decrease of 128 grams of the manufacturer explains this with the increasing Demand for smaller packaging and the needs of one-person households.

consumer deception through new packaging designs

But the frustration of consumers goes beyond the reduced amount. According to vzhh.de , another waffle product from Griesson-De Beukelaer has attracted attention: While the number of waffle leaves has hardly changed The packaging doubles. Instead of 100 grams, there are now 103 grams of waffle luggage in a significantly larger pack. This misleading is created by the sloping arrangement of the waffle leaves, which gives the appearance that the pack is full, even though it actually remains empty. In addition, the height of the packaging was reduced to reinforce the illusion.

The consumer expert Karin Hinteregger from the Chamber of Labor urgently demands legal changes to create more transparency in product labeling so that buyers are better informed about the actual content of their food.