Women's sports in the fast lane: Visibility as the key to success!

Women's sports in the fast lane: Visibility as the key to success!

Linz, Österreich - The discussion about professionalization in women's sports remains a central topic that has so far hardly been progressing. During this year's Fe & Male Sports Conference "Advantage Ladies" in Linz, the challenges were obvious. Like Laola1 , the imbalance between gender is still in the foreground, in particular with regard to salaries. While men in the soccer professional area earn an average of over 8,000 euros per month, the income of women is 600 euros. Many players are forced to accept a main job, which significantly limits their sporty career and harms their performance.

inadequate visibility and sponsorship

The visibility of women's sports is essential to promote equality and interest. The Süddeutsche Zeitung indicates that the success of athletes like the Chinese Zheng Qinwen, which ultimately signed a contract with Dior, shows how important medial presence and sponsoring for are economic success. There are already major progress in tennis, since women get the same prize money as men at Grand-Slam tournaments. Nevertheless, the need for more visibility for women in other sports and regions remains considerable. Alexis Ohanian, an important investor in the field of women's sports, emphasizes that the media landscape and high visibility are due to each other and that investments in women's sports can also make sense.

The gap in sports consumption mentioned is also evident on social media. Men's athletes attract much higher follower numbers, while female athletes are often underrepresented. One example is the great discrepancy between the followers of David Alaba and Sarah Zadrazil. The survey, which determines 53 percent of new sports fans among women, illustrates the potential, but the path to equality is rocky. Manufacturers are interested in investments; However, it remains to be hoped that the mentality in sports reporting and the marketing of women's sports will change fundamentally, because this is the only way to achieve real equality.

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OrtLinz, Österreich
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