XXXLutz takes over BrW Group: Furniture giant grows with new synergies!
XXXLutz takes over BrW Group: Furniture giant grows with new synergies!
Polen - The XXXLutz Group has completed the takeover of the Polish furniture retailer Black Red White Group (BRW). This important development was announced on Thursday and marked the conclusion of a comprehensive takeover that had already started with the acquisition of 50 percent of the shares in 2022. BRW operates 82 branches, 78 of which are located in Poland and has a network of around 300 sales partners. In total, the company employs more than 5,000 people. Lutz did not make any information about the purchase price, but the takeover still has to be approved by the competition authorities, as well as reports the small newspaper .
strategic partnership and future outlook
With this complete takeover, the XXXLutz Group and BRW intact their strategic partnership. The companies plan to create synergies and together to counter the challenges of online trade and the economic uncertainties in the industry, as Lutz spokesman Thomas Saliger explained. BRW will continue to work under independent management and independent of his furniture production. Both companies are convinced that the combination of inpatient trade and a strong online shop is crucial for their future success.In the explanation, Brw CEO Mariusz Sosnierz emphasizes the advantages that arise from membership in the XXXLUTZ Group, especially in a harder competitive environment. The managing director is convinced that this partnership offers the best prerequisites for further growth, while BRW will benefit from the large market presence of XXXLutz in 14 European countries. This is not only shown in the extended market position, but also in new growth opportunities, such as orf.at reports .
| Details | |
|---|---|
| Ort | Polen |
| Quellen | |
Kommentare (0)