Nike fights with a decline in sales: profit breaks up by 32 percent!

Nike fights with a decline in sales: profit breaks up by 32 percent!

The sporting goods giant Nike still faces challenges despite a fresh leadership. In the third quarter of the 2024/25 financial year, which ended at the end of February, the proceeds fell by nine percent to $ 11.3 billion compared to the previous year. However, these numbers exceeded the forecasts of the analysts, which had expected an average of around eleven billion dollars, as OE24 . Again the China business was a significant loser of sales and collapsed by 17 percent.

Despite these declines, Nike had success in some areas. The net win fell 32 percent to $ 794 million. It should be emphasized positively that the profit per share with 54 US cents significantly exceeded the forecasts of the analysts of 29 cents. This resulted in the Nike share in re-exchangeable trading by more than three percent, such as Cash . New strategies under the returned CEO Elliott Hill, who once replaced James Donahoe, are increasingly relying on direct sales, but this also led to Nike lost shelf areas in shops and thus fell more competitors.