Vouchers: The number one Christmas gift in Vienna!

Vouchers: The number one Christmas gift in Vienna!

A gift trend is exciting the Viennese: vouchers are the most popular Christmas present this year! According to a survey by the Vienna Chamber of Commerce, almost a third of the population plans to put vouchers under the Christmas tree. With a total turnover of 57.6 million euros for the Viennese economy and an average voucher value of 120 euros, this is a real economic miracle. “Vouchers are a safe choice because they meet individual preferences,” emphasizes Margarete Gumprecht, chairwoman of the trade division of the Vienna Chamber of Commerce.

Popular gift ideas and their meanings

Vouchers for books, cosmetics and clothing are particularly popular, while wellness vouchers promise a welcome break. The flexibility of the vouchers allows recipients to choose the perfect time and place for their gifts. Interestingly, 12 percent of recipients redeem their vouchers before the New Year, but the majority wait until the first few months of the new year. “This shows that the recipients want to use their vouchers specifically and without time pressure,” Gumprecht continued. This development shows how important it is to respond to the wishes of the recipient.

Vouchers are not only practical, but also a crucial economic factor as they strengthen the local economy. Anyone who purchases vouchers from regional providers also supports the diversity and liquidity of Viennese businesses. This is reinforced by the Christmas campaign “Exactly mine!” the WK Vienna, which aims to increase awareness of local products. This festive season, those interested can find a wide selection of vouchers for various experiences and gifts on websites such as Vouchers Vienna. Here you can find everything from shopping and wellness vouchers to gifts for gourmets and leisure lovers, which make giving particularly versatile.