Fitness boom in Lower Austria: New registrations shoot up!

Fitness boom in Lower Austria: New registrations shoot up!

In Lower Austria, the fitness industry is booming at the beginning of the year! Around 270 fitness studios are currently reporting a sudden increase in new registrations, as Christoph Burgstaller, operator of a studio in Sieghartskirchen. He records five to six new members a day, which confirms the trend for new registration around the turn of the year. The time after the holidays is of crucial importance for gyms, because many people want to get rid of their “Christmas bacon” quickly. This dynamics primarily affect the discounter fitness studios, which are experiencing an enormous influx at the beginning of the year, while health studios that offer more expensive, but also more comprehensive services, also have a strong increase in members, says Karin Gerhartl from the Lower Austria Chamber of Commerce.

new trend in the fitness world

The general trend in the fitness landscape shows that more and more people are tilting health studios. These individually tailored training and nutrition plans prefer these. Many studios are now cooperating with nutritionists and physiotherapists in order to meet their customers' needs. Interestingly, the Chamber of Commerce has found that, despite the increase in new registrations, some fitness companies have still not reached the pre-corona level. This illustrates the changing market situation, towards a stronger focus on personalized wellness offers and functional training.

The legal framework for the registration of a gym is clearly regulated without special examinations. Anyone who wants to operate a sports facility must obtain a commercial authorization to the responsible district administrative authority. This presupposes that all structural measures correspond to the local building regulations. The Chamber of Commerce takes on an important role here by supporting new entrepreneurs with advice and support to ensure that everything works smoothly, as described on wko.at . The importance of the fitness industry for the health and lifestyle of people is undisputed, and the studios are faced with the challenge of successfully doing justice to these wishes in a constantly changing market.