15,000 Tchibo customers are setting an example for sustainability in clothing collection!

15,000 Tchibo customers are setting an example for sustainability in clothing collection!

In a remarkable step to promote the circular economy, Tchibo has been collecting discarded clothing and home textiles together with its customers since 2023. Under the motto “Second life for textiles”, customers can donate well-preserved items to 120 Tchibo branches. So far, 15,000 customers have already taken part in these collection campaigns, which underlines the relevance of the topic. The ongoing collection campaign, which runs until July 26, 2023, has the specific theme “Dresses and Skirts” and aims to conserve resources and avoid waste, in line with the philosophy of the circular economy, which aims to keep products in the economic cycle for as long as possible Brocki.ch emphasizes.

Paul Unterluggauer, Managing Director of Tchibo Austria, emphasizes the importance of customer participation for sustainability. In collaboration with Re-Use Austria, the collected textiles are returned to the cycle. Matthias Neitsch, Managing Director of Re-Use Austria, explains that the donations provide a valuable basis for resource-saving processing. The member organizations, including Caritas Kärnten and Volkshilfe Wien, check and process the donated clothing. Reusable items are sold in second-hand shops or made available to those in need.

Sustainability and resource conservation

The collected textiles are also assessed according to their condition. While usable items of clothing are given a second chance, some defective items end up in textile recycling. These are converted into regional products such as insulation materials and fibers. A central point in this process is that the proceeds from recycling finance charitable projects and create inclusive jobs.

Many customers find it practical to drop off their textiles at Tchibo stores because they shop there regularly. A convenient way to contribute to the sustainable use of resources. This is also supported by second-hand purchases, which not only help reduce waste but also extend the life of products, as reported. These practices are part of the broader movement towards a more conscious consumer culture.

Cooperations for a better future

In order to meet the goal of conserving resources, organizations like Brocki.ch have developed strategies to dispose of unsold items in an environmentally friendly manner. Collaborations, for example with Immark AG and Ammareal, ensure that unused products are treated professionally and sustainably. These initiatives are crucial to putting the principles of the circular economy into practice and recycling unusable goods, especially electronic waste, in an environmentally friendly way.

The renewed focus on the importance of sustainability and circular economy in consumer society is clear through the ongoing initiatives of Tchibo and other organizations. These measures help to raise awareness of resource conservation and to develop society towards a more sustainable future that creates both ecological and social added value.