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SV Ried celebrates championship – Guntamatic leaves after 9 years!
SV Ried is separating from main sponsor Guntamatic after nine years. A new main sponsor will be introduced soon.
SV Ried celebrates championship – Guntamatic leaves after 9 years!
SV Guntamatic Ried, newly crowned champions of the 2nd league, has separated from its main and name sponsor Guntamatic after nine successful years. This decision was made public in an official release on Thursday. The company has therefore waived the possibility of extending the sponsorship contract for another two years in order to help the club to sustainably improve its economic basis.
Guntamatic managing director Günther Huemer explained the decision as an opportunity for realignment for the club. During the nine-year partnership, Guntamatic contributed significantly to SV Ried's successes, including two championship titles in the 2nd Bundesliga (2020 and 2025) and four years in the 1st Bundesliga as well as a cup final in 2022. This support was crucial for the club's economic foundation.
Thanks and outlook
SV Ried thanked Guntamatic for their support over the years, especially in difficult times. Club president Thomas Gahleitner highlighted the commitment of Guntamatic and its managing director and announced a joint championship celebration, despite the separation from the long-standing sponsor. A new main sponsor will be presented shortly.
The importance of sponsorship in football cannot be overstated. Sponsors are a key source of income for many football clubs in various leagues, and sponsorship aims to increase image, awareness and customer loyalty. According to the Statista platform, sponsorship is also crucial for the revenue of major European leagues such as the Bundesliga, the Premier League and La Liga. In these leagues, major brands are often active as sponsors, which means that clubs like SV Ried can tap into new target groups.
The separation from Guntamatic could offer SV Ried the opportunity to attract new sponsors who support the club's growing demands. It remains to be seen whether and which new partners will join Rieder in the future.
Laola1 reports on the decision and the background during League portal illuminated the long-term influence of Guntamatic on the club. For further information about the role of sponsorship in football, please refer to Statista.