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Super League plans comeback: Is the Unify League the big hit?
A22 Sports Management is applying for official recognition of the "Unify League", based on EU law and feedback from stakeholders.
Super League plans comeback: Is the Unify League the big hit?
An exciting new attempt in the world of football: The Super League, now officially renamed the Unify League, submitted an application to FIFA and UEFA for official recognition on Tuesday. According to A22 Sports Management, the company behind the concept, this move is based on a positive ruling by the European Court of Justice, which opens the way for competitions in which participation is open and performance-based. The new format will see competitions for 96 clubs, divided into four leagues, and will last from September to April, followed by a knockout phase starting with the quarter-finals.
In 2021, the original Super League idea was born amid a wave of public rejection when 12 of Europe's biggest clubs, including Real Madrid, were forced to withdraw just 48 hours after the announcement. The redesign of the project shows that A22 has paid attention to feedback from associations and clubs. Bernd Reichart, CEO of A22, said: “Now is the time for all stakeholders, including UEFA and FIFA, to promote real progress.” The focus is on the fan experience and cost-effective access to games, supported by a new annual qualification system that still needs to be further specified. The games are broadcast live via a streaming platform, which is intended to make access easier for fans. For more background information visit Barron’s.
A new glimmer of hope for the Super League
The renewed push for recognition comes at a critical time as European football recovers from the impact of the pandemic. FIFA and UEFA face the challenge of redefining their dominance in the European soccer market, particularly after a ruling that said they broke EU law by stopping Super League competition. With the significant realignment of the Unify League, a new era in European football could be on the horizon, bringing together diverse interests and potentially winning back fan bases that have opposed the concept in the past.