Football stars Arnautović and Payer present clever heat pump!

Football stars Arnautović and Payer present clever heat pump!

Marko Arnautović and Helge Payer have teamed up to inspire Austrian football enthusiasts and technology enthusiasts alike in a new advertising campaign for the “intelligent” heat pump from iDM Energiesysteme GmbH. This creative initiative aims to shed an entertaining light on modern heating technology, while the two former national players humorously and self-deprecatingly address the parallels between their sport and the efficiency of heat pumps. leadersnet.at reports that the filming took place in Milan, the current home of Arnautović, who is currently playing for Inter Milan.

The campaign consists of a series of commercials that encourage viewers to think about the intelligence in football and heat pumps. Arnautović, who describes the filming as amusing, is in his own comfort zone when it comes to the topic of intelligence. Payer, Arnautović's close friend and former roommate, also emphasizes the importance of tactical skill in football and compares it to the efficient use of a heat pump. idm-energie.at adds that the campaign is supported by the agencies sporteo International Sportmanagement and Leonhard Pranter/Next Sports Marketing.

Unique advertising effect

Christian Hutter, marketing manager at iDM, commented positively on the humor and uniqueness of the spots. The campaign will be released on various social media platforms, digital media and other channels to reach a wide audience. The combination of football stars and innovative heating solutions promises an entertaining insight into the world of intelligent heating technologies. The representation of sport and humor is intended to strengthen the brand perception of iDM products and create a positive connection with viewers.

How ard-media.de shows, companies often use well-known athletes as testimonials because their integrity and perceived warmth are crucial to the success of their advertising. The positive representation of sporting activity can particularly appeal to older target groups and has a beneficial effect on brand perception. With Arnautović and Payer, iDM Energiesysteme GmbH has chosen two authentic faces who effectively embody these aspects.