Vienna celebrates New Year's Eve: consumerism and traditions at their peak!

Vienna celebrates New Year's Eve: consumerism and traditions at their peak!

Vienna is about to host a glittering New Year's Eve celebration that will not only win the hearts of the Viennese, but will also significantly boost local trade. According to a current survey by KMU Forschungs Austria, commissioned by the Vienna Chamber of Commerce, an impressive 62 percent of Viennese plan to celebrate the turn of the year properly. Each of them spends an average of 60 euros, which ensures a significant economic impact. Margarete Gumprecht, chairwoman of the trade division at the Vienna Chamber of Commerce, emphasizes that the New Year's Eve celebrations represent an essential source of income for commercial transactions. “Around 10 to 15 percent of Christmas business takes place in the last days of the year,” she emphasizes.

Culinary delicacies and traditions characterize the festivities

The most popular products on New Year's Eve are drinks, lucky charms and fine foods, which are particularly popular for culinary celebrations. Around 51 percent of Viennese use the time between Christmas and New Year's Eve to shop; At 71 percent, toasting the New Year is the top priority, followed by watching the spectacular fireworks. In addition, 52 percent of the population celebrate in close family circles, while others enjoy the events in restaurants and on New Year's Eve trails, like they do wko.at report. Traditional lucky charms include not only pigs and horseshoes, but also regionally produced gifts, which are becoming increasingly popular.

With the turn of the year, many Viennese enter a new phase of their lives: 29 percent have already made New Year's resolutions, with the focus being on health and more time with family and friends. Of the many celebrations, the Danube Waltz at midnight is particularly firmly established; 19 percent of Viennese really want to experience this tradition. The celebration is rounded off by enjoying sparkling wine and champagne together - an estimated 2.5 million glasses are beheaded to welcome the New Year ots.at clarify. The entire city comes together to celebrate the end of the old year and welcome the new year with joy.