Tullnerfeld: How the Startup Village drives rural innovation!

Tullnerfeld: How the Startup Village drives rural innovation!

The “European Start-up Village” in Tulln, located on the site of the former agricultural college, has been a place full of innovative strength since 2021. Exciting ideas and projects are created here that are intended to revolutionize the rural region. This Monday, State Governor Johanna Mikl-Leitner spoke about the progress of the start-up village and emphasized the importance of research and innovation for regional prosperity. “We have to strengthen competitiveness, and we can do this not only in cities, but also in rural areas,” says Mikl-Leitner. This new initiative supports the growth of start-ups and provides them with the necessary resources to develop innovative technologies. This is seen as a central step in the country's vision of opening up rural areas to young companies.

19 start-ups, including Cyan Cycle, have already found their place as part of the Tullnerfeld. Founder Anna Buchner said that the accent makerspace is particularly important for the development of sustainable technologies because it offers the necessary flexibility. “We can advance our solutions for CO₂ reduction here and have the best conditions to implement even larger projects in the future,” says Buchner. Patrik Aspermaier from NOSI added that regional networking is crucial to attract talent and promote innovation. The location not only offers excellent connections, but also a dynamic community that supports each other.

Create a culture that promotes innovation

How Forbes emphasizes, promoting an innovation-friendly culture in companies plays a crucial role in the success of start-ups. It's important that all team members feel safe to contribute their ideas and that egos are put aside. This inclusive approach makes it possible to think innovatively and find creative solutions. It is also recommended to regularly vary team formations and combine different ideas to create fresh perspectives.

“We believe strong collaboration and creative experimentation are critical to our progress,” explains Jenny James, COO of Findr, a startup founded during the pandemic. The exchange with customers also plays a central role in addressing their problems and developing innovative approaches. These methods help companies continually evolve and stay at the forefront of technology. With its Start-up Village, Tullnerfeld aims to promote such a culture of innovation and thus actively shape the future of rural regions.