Exclusive Minecraft skins: McDonald's exciting film campaign starts!

Exclusive Minecraft skins: McDonald's exciting film campaign starts!

From April 1, 2025, McDonald’s in Austria offers a special menu that is attached to the upcoming theatrical release of "A Minecraft Film" on April 3.. Part of this campaign are exclusive collectibles and collection cards that enable players to unlock a unique skin in the popular game "Minecraft". As Vienna.at are reported in all Austrian branches for six weeks Available.

The action menu includes every week one of six different collectibles that are based on McDonald’s classics and elements from "Minecraft". The collection includes creative designs such as the Big Mac Crystal, the Birdie Wings, Fry Helmet, the Grimace Egg, Soda Potion and the Zombie Hamburglar. In addition to the menu, members of the "MyMCDONALD’S" bonus program can receive further play content in Minecraft style against points.

exclusive game content and snacks

In addition to the collectibles and collection cards, some new snack variants are also available, including the "Nether Flame Sauce" and the "Creeper Donut". From April 3rd, twelve different Happy-Meal toys will also be offered that are thematically with the film and should be popular with young fans of "Minecraft".

Minecraft has established itself as one of the most successful and permanent brands in the gaming world in recent years. The community is strongly committed to platforms such as YouTube and Tiktok. In the context of Minecraft's marketing strategies James McTaggart drives forward. At famous streaming events, such as the Dream SMP final of Tommyinnit, over 650,000 spectators could be present, which illustrates the huge attraction of Minecraft.

The marketing strategies that primarily include social media have made Minecraft possible to set relevant trends and steadily enlarge the user base. This is supported by diverse video formats in which the community can be seen, instruction videos and reviews. The wild update received special attention, which, despite great potential, disappointed some fans. This shows how important the community feedback loops are for the development and marketing of the game.

With the introduction of the new McDonald’s menu and the accompanying actions for the film launch, it can be seen that linking food and gaming experience will continue to be a creative marketing tool.