Hofer lowers prices: This way you save up to 26%!

Hofer lowers prices: This way you save up to 26%!

Österreich - On May 21, 2025, Hofer reduces prices for selected products to relieve customers in times of increasing living costs. The price cuts include food and daily needs and reach up to 26 percent. Reduced products include Tandil Care Foil with a discount of 26.7 percent and various hygiene products, including Satessa panty liners, which are offered by 23.2 percent cheaper. Essential articles such as Activ Energy Batteries and Almare Seafood Products also learn significant price breakdowns.

A look at the reductions shows that Hofer offers his customers attractive offers. For example, Milfina cream cheese and backbox spelled alarm clocks now cost 16.8 percent and 14.5 percent less. Other products that are used everyday are also part of the price cuts, such as Golden Seafood Rainbow Trout and Cucina Nobile Pesto.

quality and variety in the range

Hofer offers an assortment that consists of over 90 % of their own brands, which further improves the price-performance conditions. The own brands are characterized by numerous seals of approval and focus on freshness, regionality and sustainability. Particularly noteworthy is the offer of backbox, which provides fresh bread and pastries from regional bakers in Austria. In addition, organic products, for example under the brands back to the origin and organic, are becoming increasingly popular.

The trend towards own brands was promoted not least by the economic framework. In 2024, the inflation -adjusted turnover in the food retail trade in Europe rose by 2.4 percent, which, however, led to reserved consumer behavior among customers. Discounters and own brands in particular were able to benefit from this development and expand their market shares, according to the study “State of Grocery 2025” by McKinsey & Company and Eurocommerce.

growth of the discounter and consumer behavior

The current developments show that 55 percent of managers expect stability in food retail for 2025. This is a significant increase compared to the previous year, where only 39 percent shared this view. The changed consumer behavior is important here: 48 percent of consumers tend to use cost -effective products even with a higher purchasing power.

Hofer reacts to this market development with targeted price cuts and an appealing offer. The study also shows that 84 percent of consumers continue to prefer their own branded products in the future what Hofer is playing in the cards. The own brands are not only an expression of price awareness, but often also equipped with a high quality standard that benefits the customer.

Overall, Hofer demonstrates through these price reductions that the company reacts flexibly to the current challenges in the food trade and continues to rely on healthy, high -quality and inexpensive products. While the market continues to adapt, discounters like Hofer remain a central player on the European food market.