Give fewer champagne when celebrating

Give fewer champagne when celebrating

in New York, CNN reports that the sale of champagne has subsided worldwide, since many people are simply not in a party mood. The total number of champagne deliveries from France dropped by almost 10 % to 271 million bottles last year. This represents the second year in a row , in which the sales figures fall, while Inflation-plagued consumers limit their expenses and a generally depressed mood in the worldwide environment is felt.

The challenges of the champagne industry

This information comes from a new report by the Comité Champagne, a trade organization that represents more than 16,000 winegrowers and 320 champagne houses. The report shows a dark situation in the industry, which with the decline in sales of the sales figures

political and economic uncertainties

sales in France, the home country of the champagne, also fell by 7 % to 118 million bottles. The report shows that the "domestic market continues to suffer from the prevailing cloudy political and economic context". In summer a New election in France, which led to a blank in parliament.

outlook for 2024

The French luxury giant LVMH already announced in July that 2024 could be challenging for the champagne market after reporting a decline of 15 % in paragraph of sparkling wine for the first half of the year. Despite these declines, the co-president of the association, David Chatillon, confirmed that champagne is a "solid, sustainable organizational model" that has proven its value even in difficult times and gives confidence for the future.

market developments and trends

"Champagne is closely linked to celebrations and happiness," said LVMH CFO Jean-Jacques Guiony in a conference call. "Perhaps the current global situation, be it geopolitical or macroeconomic, does not lead to people in a good mood and open champagne bottles."

investments in new categories

lvmh is the largest champagne producer in the world and has brands such as Dom Pérignon, Krug and Veuve Clicquot. Last year, the company invested an unobjectionable amount in French Bloom, a non -alcoholic sparkling wine, which marks the first entry into this category.

environmental awareness in champagne production

The French spiritual concentration of Rémy Cointreau, who owns the Champagne brand Telmont supported by Leonardo DiCaprio, also published a financial report that predicts a steeper decline in sales as expected, since the customers reduce their expenses. In addition, the region in France has to struggle with extreme weather events, including high temperatures and early frosts, which led to the winegrowers recorded the smallest harvest since 1957 in 2021. In response to this, champagne houses such as Telmont try to operate more environmentally friendly to gain customers who are interested in green initiatives.