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Media in transition: Journalism fights against click euphoria!
The discussion at the ORF DialogForum highlights the challenges of quality journalism in 2025: media, social networks and regulation.
Media in transition: Journalism fights against click euphoria!
As part of the ORF “DialogForum”, leading journalism experts discussed the challenges and prospects of the media landscape in 2025. The event highlights the unbridled expansion of global players such as Google and the urgency of developing effective EU regulatory measures. Roger de Weck, author of the book “The Nevertheless Principle,” emphasized that journalism must fight for facts in order to differentiate itself from the often sensationalistic social media. “It would be dangerous if journalistic media copied the (un)social media,” warned de Weck, referring to the current paradigm shift towards an excitement economy in which click numbers dominate over journalism findings OTS reported.
The role of social media and challenges to traditional journalism
The discussion also highlighted the importance of social media for access to young target groups. Antonia Titze, social media manager at 'Der Standard', is convinced that traditional media must be present on platforms like TikTok in order to appeal to younger readers, but without focusing exclusively on clicks. Documentary filmmaker Friedrich Moser warned of the distortions that can arise from the use of social media. He noted that AI technologies are already helping to reduce the workload in editorial offices, while many traditional journalists are struggling due to the loss of advertising income. This also has an impact on the ethical standards that must be maintained in a changing media landscape bpb.de.
Dinko Fejzuli, editor-in-chief of medianet, also pointed out the looming power of large international media companies, which are often not subject to the same regulations as local providers. In this complex situation, it is crucial to create exclusive and relevant content. Johannes Bruckenberger, ORF editor-in-chief, reiterated the need to uphold journalistic ethics and pointed out that public media must not lose sight of their mission, even if digitalization brings challenges. Daniela Kraus, President of the Concordia Press Club, summed it up: “Media policy is not a niche product, but a big topic and is important for society as a whole.”