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Price war in the supermarket: Hofer and Lidl drastically reduce prices!
Price reductions at Hofer, Lidl and Bipa: From May 30th, consumers will save up to 27% on numerous food products.
Price war in the supermarket: Hofer and Lidl drastically reduce prices!
Today, May 30, 2025, price movements in the food sector are of great interest. The discounters Hofer and Lidl in particular are reacting to the ongoing changes in the market and significantly reducing the prices for numerous products. Loud oe24 Hofer will reduce the prices of many items by up to two euros. These price reductions primarily affect own brands, with coffee alone being offered up to 16.6% cheaper. At the same time, Lidl is reducing the prices for twelve coffee items by up to 17%.
These measures are a response to the drastic increase in food prices, which have increased by around 30 percent since 2021. According to the Consumer advice center NRW High energy, fertilizer and feed prices as well as an increased minimum wage and the labor shortage are the main causes of this inflation, which covers all food groups.
Special price reductions and promotions
Particularly noteworthy is the price reduction at Bipa, where over 300 products are being sold at up to 27% cheaper to mark its 45th anniversary. These include Hipp children's food, which is 15% cheaper, as well as Nivea Body Care products and WC Duck, which are also falling in price. In addition, Spar offers discounts on more than 100 products, including the Joker promotion with 25% savings.
Consumers are encouraged to closely monitor price trends as they often rely on price comparisons and cheaper deals to reduce their spending. This is done by the Statista shown, which emphasizes that the share of consumer spending on food has fallen in recent decades, while the costs of housing and energy have risen sharply.
Background to the price developments
Price volatility in the food sector, particularly butter and other staples, is further influenced by various external factors. Price fluctuations since the start of the Ukraine war in February 2022 show that uncertainty in supply and demand is an ongoing problem. The price of butter, which was temporarily cheaper, has increased again in recent months, raising additional concerns such as: Consumer advice center determines.
In summary, despite current price reductions, the long-term challenges of food price developments and their causes, such as energy prices, climatic conditions and market conditions, remain present. Consumers are advised to proactively search for price comparisons to find the best deals in this turbulent market.