Future of agriculture: How Austria Juice convinces with innovations!

Future of agriculture: How Austria Juice convinces with innovations!

Austria Juice, a leading provider of apple and berry juice concentrates, relies on regenerative agriculture and innovative cultivation methods with new projects. In view of the increasing challenges due to climate change and the loss of biodiversity, such as href = "https://www.ots.at/presseaus-sung/ots_2021212137/AGRANAADADE-JUCE-JUICE-ATENERTERAGE-Intensivplanten-mit--resistant-apple varieties reports a future-oriented concept that both ecological also taken into account economic aspects. The managing director Franz Ennser emphasizes that regenerative agriculture combines the advantages of biological and conventional agriculture. The focus is on soil health, which results in long -term and profitable orchards.

Innovative projects for sustainable agriculture

A central element of this strategy is the structure of humus, which improves soil fertility and at the same time stores CO₂. In order to master the challenges of extreme weather events, Austria Juice planted resistant apple varieties such as Relinda and Rewena, which were developed in cooperation with the Federal Research Institute in Dresden and the University of Budapest. These varieties need up to 60 % fewer pesticides, which not only protects the environment, but also ensures the availability of raw materials for juice production, such as Austria Juice.com

In recent years, 3.5 million of these trees have already been planted in Hungary and Poland. Now Austria Juice goes one step further: 2,500 trees per hectare are applied in a ten -year project instead of the usual 1,000 trees. Between the rows of trees, local plants are to be created as food for pollinators, which also contribute to binding nitrogen. The aim is to promote the economy of sustainable agriculture and at the same time guarantee ecological diversity by achieving higher earnings security through modern cultivation methods.