Data protection online: The new era of advertising news!

Data protection online: The new era of advertising news!

In a remarkable step, several large German news portals have introduced new subscription models, which are intended to offer readers largely advertising -free content. In particular, the * Pur-subscription * from * Der Spiegel * and * The time * aims to get by without annoying advertising. But despite these promises it turns out that reality looks different. For readers, this means that their data is often grasped to a certain extent, which violates the General Data Protection Regulation (GDPR), as * netzpolitik.org * found out.

The * Pur-subscription * Der Spiegel * has been announced as ad-free, but the user behavior is still evaluated by external tracking services such as Adobe Analytics. These practices, known as "pseudonymized profile formation", provide information about readers, even if the providers claim that no personal data is stored. It is a little good detail that despite the registration with these subscriptions, tracking by third -party providers such as Google and Facebook continues, which endangers the alleged privacy of the readers. Also * the time * did not rule out the use of Google Analytics in its * PUR-ABO *, which raises the same worrying questions, the * netzpolitik.org * denounced.

the contrast to the Standard.at

Standard.at a significantly more stringent approach with its advertising and tracking-free subscription , which serves as a real example of data protection. There are no external persecution technologies here, and readers can be reassured that their data is not collected. This sets a clear counterpoint on the procedures of German publishers, in which advertising -free subscriptions often do not guarantee the adherence to actual data protection guidelines. Matthias Eberl, journalist and data protection officer, emphasizes that according to the new GDPR requirements, such alternatives are necessary in order to offer users a data protection-friendly option without having to do without relevant content, as he explained to netzpolitik.org

When subscribing to this digital content, readers should therefore decide with a sense of proportion which model best suits their data protection needs, while they are aware of the fact that even ad -free offers can often leave their tracks.

As Kicker reported and The question of data use remains Central topic in the world of digital media.

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OrtDresden, Deutschland
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