Austria's retail: 2024 with surprising sales plus!

Austria's retail: 2024 with surprising sales plus!

Austrian retail shows signs of relaxation! According to the current data from statistics Austria, sales in 2024 rose nominally by 2.1 percent compared to the previous year, during the realized sales, i.e. after deduction of inflation, increased by 0.5 percent. The increase in sales in the food retail trade is particularly remarkable, which at 4.3 percent nominally nominally and 1.7 percent real the highest growth. In the fourth quarter of 2024, retail increased its turnover by 3.2 percent compared to the third quarter, which is a positive sign for the industry, such as 5min.at reported.

sales development and challenges

However, the sales figures are not uniform. During the food trade, the clothing sector fights with a dramatic decline in sales. In August 2020, the textile and clothing trade in Germany recorded a minus of 9 percent compared to the previous year, which indicates continuing difficulties in the industry. On the other hand, internet and mail order can look forward to an enormous increase of 24.4 percent. The HDE general manager Stefan Genth warns that the situation remains threatening, especially for the clothing industry, and speaks of possible bankruptcies that the city centers could put enormous, such as retauer.de documented.

In addition, sales in November 2024 generally showed declining tendencies, with a minus of 1.3 percent compared to the previous year, especially in wholesale and automotive trade. Only retail was able to record growth compared to the previous year. This shows how different the effects of the after-corona situation are on the various trading sectors, which makes it clear to the economic challenges for many companies.