Ralf Dümmel saves Bulat: The sensational Bulgurcups are here!

Ralf Dümmel saves Bulat: The sensational Bulgurcups are here!

Höhle der Löwen, Deutschland - The current events related to the RTL show "Höhle der Löwen" once again caused emotional moments. Muhammet Bulat, the founder of "Feel Nature", stepped in front of the jurors with his innovative product, the Bulgurcups and experienced a roller coaster of feelings.

Originally, Bulat wanted to leave the show without a deal, which would have meant a great disappointment for him, because he had worked towards this appearance for years. But at the crucial moment, Ralf Dümmel came on the scene. The investor, who is known for his warmth, stopped Bulat and offered him 80,000 euros for 25 percent of his company shares. After that, tears of relief flowed. Bulat raved about Dümmel and described him as his desired investor. "He is a heart and my mentor," says Bulat.

The way to the Bulgurcups

The Bulgurcups are something very special: they combine instant bulgur with a sauce that can simply be prepared with hot water. This vegan product comes in different flavors and is free of flavor enhancers and palm oil. Bulat himself describes the idea as an inspiration that came to him during a episode of the show. He wanted to bring oriental, healthy ready meals onto the market.

Despite the initial skepticism of the jurors, the product was praised by them. Carsten Maschmeyer described the Bulgurcups as "oriental 5-minute terrine", and the taste samples were very well received. But then the initial rejection of Bulats shocked when most jurors got out or their offers were not within the scope of what Bulat was willing to give.

The first negotiations were difficult. After some lions demanded large shares in the company, Bulat was initially speechless. He explained to the jurors Klipp and clearly that if he was rejected, he would not only endanger his dream, but also faced a financial ruin. Here you could literally feel the severity of the moment in the room. Ultimately, Bulat had to weigh between his wishes and reality and withdrew, just to get a blow full of hope when Dümmel got him back.

a new beginning

With the deal, new opportunities opened up for Bulat. The Bulgurcups are now available in various branches, including Edeka and Budni. "The difficult phase is over!" Said Bulat after his appearance. His dream of establishing a successful brand in the field of oriental ready meals now seems more tangible than ever. Due to the successful financing, he could now concentrate fully on production.

Bulat is described as a passionate gourmet that can realize his vision even without a formal cooking training. The reaction of Dümmel to Bulat's product speaks volumes: "Muhammet blew me away with his passion. Bulgurcups are simply delicious and healthy". Both look into the future with full energy and strive for market leadership.

Now it will be exciting to observe how the product develops and whether Bulat can manage to achieve his goal of being "the" sought -after brand in this segment. The moment in the "Lion's Cave" was not only a challenge for him, but also the gateway to a new era for his company.

For more information about the background reports www.businessinsider.de More about the deal and the relevance for the start -up landscape.