New taste horizon: shooting and drinking starts Creations line!

New taste horizon: shooting and drinking starts Creations line!

Österreich - In May 2025, the popular brand rotary and drink your product range with the new "Creations" line. This decision represents a significant step after almost 50 years and is accompanied by a lively social media campaign. Managing Director Kurt Hofer emphasizes that the new flavors are "unique and new in the range" and that consumers are surprised with a refreshing experience. The new flavors should not only delight the palate, but also appeal visually with bright colors and floating sweets on the packaging. The motto of the series is "Taste The Space" and there are a total of four new flavors: Cosmic Coke, Gamma Bears, Candy Clouds and Bubble Gum.

The Cosmic Coke combines the classic cola taste with a hint of lemon and is inspired by colacracher candies. Gamma Bears offers the sweet taste of gummy bears, which should ensure a real taste explosion. Candy Clouds seduces with a fluffy sugar cotton taste and bubble gum rounds off the series with the lively taste of chewing gum machines. From April 2025, these new varieties should also be available in Germany.

trends in the beverage industry

The introduction of these new tastes takes place at a time when consumers are increasingly demanding new taste experiences and innovative products. According to Innova markets , an annual study shows that in 2025 consumers are increasingly value unusual aromas and merger kitchens. Brands are expected to react by developing creative and exciting flavor combinations.

One of the central trends in the food and beverage industry for 2025 is also the demand for high-quality ingredients and health benefits. Consumers want products that not only taste good, but also offer health benefits. This development could be important for the new shooting and drinking tastes, since the focus is particularly on the health aspect of food and drinks today.

marketing strategies and consumer interest

The marketing strategy of rotating and drinking focuses on trends on social media to advertise the new line. Influencers and creative online formats are to be used to attentively reach the younger target group and to increase interest in the new flavors. This approach is also reflected in the current market trends, the practices and that companies have to adapt to the changed consumer requests in order to remain successful.

Overall, the market launch of the Creation series of rotating and drinking not only shows a brave step into a new product line, but also a deep understanding of the changing needs of consumers in the field of food and drink. The upcoming introduction is likely to meet great interest in both Austria and Germany.