Art and coffee combined: illycaffè debuts at Art Basel Paris!

Art and coffee combined: illycaffè debuts at Art Basel Paris!

Italian coffee brand illycaffè has announced its first official partnership with the prestigious Art Basel Paris. This exciting event will take place from October 18th to 20th, 2024 at the Grand Palais in Paris. The event attracts numerous international art lovers and provides a platform for the latest developments in contemporary art.

Visitors and exhibitors to the trade fair expect the opportunity to enjoy the characteristic illy blend at all bars at the event. You can also visit the exclusive illy lounge, where the iconic illy cup is presented in a completely new light. These cups are considered everyday objects that were transformed into creative works of art by well-known artists. The lounge offers an immersive experience that combines the aroma of the coffee with the artistic designs of the cups.

The illy Art Collection in focus

A special attraction of the illy lounge will be the presentation of the illy Art Collection, which can be seen for the first time in France. The collection will include works by artists Simone Fattal, Shirin Neshat, Monica Bonvicini and Binta Diaw. These artists have used the mugs to draw attention to pressing cultural, environmental and social issues and to share their diverse experiences as women from different regions and social backgrounds. Her artwork will powerfully illuminate and thought-provoking the difficult realities facing women worldwide.

In addition, the history of the illy Art Collection is presented, which has grown into one of the largest collections of contemporary art in the world since its founding in 1992. A section of the lounge will be dedicated to selected works by 130 influential artists who have contributed to the collection over the past three decades. Visitors can look forward to a unique look into the evolutionary history of this artistic collaboration.

Cristina Scocchia, the CEO of illycaffè, expresses her excitement about this partnership: "We are very proud to be a partner for the first time of Art Basel Paris, one of the most prestigious contemporary art fairs in the world. For us, art represents a privileged language to combine coffee culture with aesthetic and social values. Our new mug collection, designed by four talented female artists, reflects the diversity and richness of contemporary artistic perspectives, inviting the audience to an open and stimulating dialogue on current and increasingly relevant topics,” explained Scocchia.

The specially designed illy Art Collection by Simone Fattal, Shirin Neshat, Monica Bonvicini and Binta Diaw will be available from October 2024 in sets of two or four cups for espresso and cappuccino. These sets are sold through the illy online shop and offer an excellent way to experience the creative legacy of these artists while enjoying the exquisite quality of illy coffee.

This partnership and the associated presentation at such a prestigious venue as Art Basel Paris mark a significant step for illycaffè to further deepen the connection between art and coffee culture. The fair will not only be a place where art is performed, but also a platform to draw attention to socially relevant issues and stimulate discussions among visitors.

A perfect example of how art and coffee can go hand in hand! For more information about this significant partnership and the products on offer, check out the report www.presseportal.de a recommended contact point.