Prices rise, sizes shrink: How to protect price -rifting .at the buyers!
Prices rise, sizes shrink: How to protect price -rifting .at the buyers!
In the course of increasing living costs, many products of daily needs have become more expensive, while at the same time the package sizes are gradually smaller. This leads to a hidden price increase, which is known as a "shrink flation". These developments deal with many consumers: inside and demand for a strategic approach to purchasing.
The independent price comparison platform pricerunter.at represents a valuable help. The prices of around 350,000 products in 13 markets and provides information about current special offers on a daily basis. The app also offers the option of creating individual shopping baskets and sharing them as shopping lists, which makes shopping even easier.
Visible changes in prices
A concrete example of the price increases is the price for 250 grams of butter, which rose by an average of 30 percent last year. Popular products such as Milka chocolate are also affected: The content of the packaging was reduced from 100 to 90 grams, which is often not immediately apparent for consumers. Detergents also show a similar development: on average they contain up to 10 percent less content, although the price remains the same.
"Shrinkflation", a combination of the terms "to Shrink" (shrinking) and "inflation", aptly describes this type of price increase. The price for products is often not adjusted, while the content of the packs is reduced discreetly. The Hamburg Consumer Center has documented numerous examples of this practice that show how providers implement these methodical changes in order not to have to pass on increased costs directly to the customer: inside.
transparency as a key
The platform pricerunter.at creates transparency regarding price fluctuations through its price alarm function. The users: The inside is notified by email when the prices change. In addition, the platform not only shows the current prices, but also important information about changes in the package sizes. So consumers have the opportunity to make more cost -effective decisions and to secure themselves against hidden price increases.
Overall, such technologies create the opportunity to react better to your own shopping strategy. Although the price comparison can save customers, they learn to recognize market shifts and price trends at the same time at an early stage. This is particularly important at a time when inflation has a lot of households.
Test.de reports about similar trends and emphasizes that most of the shrinkflation examples come from the Consumer Center in Hamburg Compared prices. In addition, the changes in the content of the content are often difficult to perceive, which consumers can lead to a cost trap inside.
The development of price strategies by providers and the accompanying behavioral changes of consumers show that it is more important than ever to be informed and regularly compared the offers. With the tools and technologies such as PriceRunter.at: Interior can gain more control over your expenses and the challenges meet the blink flation.
| Details | |
|---|---|
| Ort | Hamburg, Deutschland |
| Quellen | |
Kommentare (0)