Aldi Nord under fire: 100% price increase in waffle leaves!

Aldi Nord under fire: 100% price increase in waffle leaves!

In Hamburg, a scandalous case at Aldi Nord causes a stir, which was awarded the consumer advice center as a "Mogel pack of the month". While the inflation rate in Germany was 1.9 percent and experts forecast a further decline in September, Aldi Nord secretly screwed the price of one of its products.

The product said are the biscotto waffle leaves that have now experienced an incredible price increase of 100 percent - despite the constant price on the label. This tactic is referred to as shrink flation, the content of a product is reduced, while the price remains the same. Consumer advocates have rarely experienced such a massive increase in a product of a discounter in the past two decades. This is particularly noteworthy, since Aldi has always positioned itself as an award -winning company.

hidden price increases and their tricks

The Hamburg Consumer Center has a view of the price development at discounters. Aldi's assertion that the price increase is due to severely increased raw material prices for cocoa is questioned by consumer advocates. "The price development for cocoa has been showing a downward trend for months," said the experts. In addition, it was recently known that Aldi reduced the price of his own chocolate brand Moser Roth, which questions the credibility of Aldi's argument.

Shrinkflation is not the only way to use companies to secretly increase their prices. A similar practice is the so -called ski plant. The quality of the products is reduced. For example, high -quality ingredients can be replaced by cheaper alternatives, which usually does not immediately notice consumers. These misleading strategies aim to increase the profit margins while the impression of deep prices is maintained at the same time.

A current judgment of the European Court of Justice against Aldi Süd shows that misleading in pricing are increasingly targeted. Nevertheless, the question is how many consumers are actually affected by these tactics and which steps are taken to bring more transparency into the pricing policy of discounters.

The case of the biscotto waffle leaves throws a bright light on the practices in the food industry and the challenges that consumers face with their purchase decisions. These developments are not only relevant for Aldi's pricing policy, but also generally raise questions about market transparency and the behavior of discounters.

at a time when prices for many goods are under pressure, it is to be hoped that such machinations will not be the norm and consumers will be better informed in the future. The Hamburg Consumer Center has set itself the task of documenting such cases and sensitizing the public. More information about the latest developments in this area are according to a report on www.merkur.de .