The real estate market is changing: man and AI as the key to the future!

The real estate market is changing: man and AI as the key to the future!

In the latest episode of the "Peter & Paul" show, which was recorded in the Westfield Shopping City Süd, Matthias Brandstetter, Head of Product at Immobilien Scout GmbH, and Alexander Bosak, CEO of Exploreal GmbH, discuss the challenges and changes in the real estate market. Moderated by Paul Leitenmüller, CEO of the Opinion Leader Network, the focus is on the topic of "Immobilien Digital - The Future of Living and Investing".

Brandstetter emphasizes that the search behavior of consumers has changed. The focus is no longer on the question "I need a property", but on the much more emotional "I need a home". This change illustrates the trend towards a more personal and emotional approach when looking for an apartment.

Technology and market transparency

A central concern of the discussion is the importance of market transparency. Bosak explains that Exploreal GmbH has developed an innovative database that bundles comprehensive information on new construction projects, prices and market environment. This supports developers and brokers in efficiently analyze projects and better tailored to demand. Brandstetter sees artificial intelligence (AI) a valuable tool to automate routine tasks and promote human contact.

The increasing relevance of AI in the real estate industry is also underpinned by the study by JLL. The study shows that transparency for investors in global real estate markets is becoming increasingly important, especially at a time when external challenges such as geopolitical tensions increase.

Sustainability as a key topic

Another aspect that comes up during the program is the increasing importance of efficiency and sustainability in housing construction. Brandstetter emphasizes that future developments in the real estate sector will also be shaped by the need to create environmentally friendly and sustainable buildings. The pressure on the development of such properties is growing steadily, which also affects consumers' expectations.

With regard to market transparency, the JLL study shows that about 84 percent of global investments flow into highly transparent countries. Europe is at the top, with Great Britain, France and the United States, while Germany ranks 10th in the Global Real Estate Transparency Index, but has further improvement potential in terms of sustainability.

Future challenges

The discussion also emphasizes that the biggest challenge for developers is to develop tailor -made products for the needs of customers: inside. This requires a data -based approach to offer the right sizes and equipment at fair prices. Brandstetter notes that the housing search process will increasingly be shaped by technological solutions that take into account user preferences.

With the changing landscape of the real estate market and the influence of technological developments, both investors and developers face new challenges and opportunities. It remains to be seen how these trends will determine the future design of living and investing.