China's auto industry: The unexpected ascent to the global market leader!

China's auto industry: The unexpected ascent to the global market leader!

München, Deutschland - Munich (ots)

A clear sign of the growing interest in Chinese electric vehicles is the willingness of European consumers to change their car brand. According to the results, customers are certain brands such as Kia (81 %), Hyundai (80 %) and Toyota (71 %), more open to buy a Chinese electric vehicle. In contrast, buyers of European brands show greatly reduced willingness to change: With Skoda it is only 39 %, 49 %for Renault and 57 %in Volkswagen.

global trends and consumer settings

The analysis also shows that there is a strong interest in electromobility worldwide. Under the assumption of the same life cycle costs, 48 ​​% of the global battery vehicles surveyed prefer their next purchase. Only 14 % are interested in conventional internal combustion engines. However, there is a frequently expressed concern for many consumers, especially with regard to the longevity of batteries.

At the same time, interest in autonomous driving in Europe and the USA is still low. On a scale from -100 to +100, the settings in both regions are rated with -17. This trend differs greatly from acceptance in Asia; Here Indian consumers with a value of +47 show a high interest, followed by China (+29) and Saudi Arabia (+28).

Autonomous vehicles are particularly valued in megacities, while the support in smaller cities and rural areas decreases, which is associated with an influence of income and place of residence. Especially in wealthy urban areas among the highest income classes, the value for autonomous driving is rated with +44. In cities with less than 50,000 inhabitants, the rejection is particularly pronounced.

different markets, different preferences

The direction of viewing vehicles prefers to accept the vehicle ownership in mature markets such as Europe in the next ten years. The situation is different in aspiring markets such as China, India, Vietnam and Mexico, where the importance of vehicle ownership will continue to increase. A striking difference is shown in the new car purchases between the regions; While 52 % of buyers choose a new car in Europe, it is 89 % in India, 90 % in Southeast Asia and 96 % in China.

In addition, buyers outside the traditional markets show a higher openness to digital shopping platforms. They are ready to integrate more technological innovations into the purchase process, which reflects a fundamental change in the way of thinking of consumers. The willingness to use digital channels when buying a car is significantly higher in these regions than in Europe and North America.

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