Big Rösti is back: winter hit and fan anthem from McDonald's!

Big Rösti is back: winter hit and fan anthem from McDonald's!

Munich (ots)

Prepare yourselves, because the Big Rösti is back! McDonald's Germany is proclaiming winter with full force and is presenting the highly sought-after Big Rösti in its restaurants from November 19, 2024 to January 1, 2025. The burger is a real treat for the palate: a juicy beef patty, crispy potato rosti, creamy cheese sauce and tender bacon will pamper your taste buds! But that's not all - this year we can look forward to two exciting variations: the brand new Big Rösti Spicy, which provides an extra kick with hot jalapeños and a spicy jalapeño sauce, and the Big Rösti Raclette, with melted raclette cheese and spicy gherkins.

A catchy tune for the fans

McDonald's is making the return of the Big Rösti a real blast this year, not only in culinary terms but also musically! Together with the well-known DJ Luca-Dante Spadafora, they created the rousing fan anthem “It's time.” Inspired by cheering comments from fans on social media, this techno hit will perfectly underline the winter feeling. The song comes with a creative music video that celebrates the return of the Big Rösti and shows that it is an integral part of the winter McDonald's landscape.

The campaign around the Big Rösti will be extensive this year: In addition to the catchy TV spot that inspires the fan teams, there will be online advertising, radio spots and intensive social media activities with Luca-Dante Spadafora. McDonald’s have mobilized the marketing expertise of Scholz & Friends and the production power of 27km Entertainment, directed by MacDuke, to bring this exciting winter sensation to life. Take a look at the music video that's ready to become the next big hit!

Click here for the TVC: https://youtu.be/-7yGoSNODB8