Big Rösti is back: Winterhit and fan anthem by McDonald S!

Big Rösti is back: Winterhit and fan anthem by McDonald S!

München, Deutschland - Munich (ots)

prepare for you, because the Big Rösti is back! McDonald’s Germany calls out the winter with full force and will present the much sought -after Big Rösti in his restaurants from November 19, 2024 to January 1, 2025. The burger is a real delight: a juicy beef paty, crispy potato roaster, creamy cheese sauce and delicate bacon will spoil the taste buds! But that's not all-this year we can look forward to two exciting variations: the brand new Big Rösti Spicy, which ensures extra whistle with sharp Jalapeños and a spicy Jalapeño sauce, as well as the Big Rösti raclette, with melted raclette cheese and spicy cheese.

an earwig for the fans

McDonald’s lets the return of the Big Rösti not only crash culinary this year, but also musically! Together with the well-known DJ Luca-Dante Spadafora, you created the stirring fan anthem "It is ready". Inspired by cheering comments on fans on social media, this techno hit will perfectly underline the winter feeling. The song comes with a creative music video that celebrates the return of the Big Rösti and shows that it is an integral part of the wintry McDonald’s landscape.

The campaign around the Big Rösti is being set up this year: In addition to the catchy TV spot that inspires the Fanteams, there is online advertising, radio spots and intensive social media activities with Luca-Dantant Spadafora. McDonald’s mobilized the marketing expertise from Scholz & Friends and the production power of 27km entertainment under the direction of MacDuke to realize this exciting winter sensation. Take a look at the music video that is ready to become the next big hit!

Here is the TVC: https://youtu.be/-7ygosnodb8