Woolworth expands: 800 new branches throughout Germany!

Woolworth expands: 800 new branches throughout Germany!

In Germany, the discounter chain Woolworth has big plans. After the latest developments in retail, where many shops have to be closed, the company wants to open 800 new branches. This would increase the total amount to impressive 1,500 locations. The first new openings are scheduled for the next few weeks, and Woolworth promises to significantly strengthen their presence in the German market with this expansion.

It is particularly noteworthy that Woolworth wants to continue to grow despite the difficult framework conditions in retail, which make many competitors close to closing branches. For example, the competition from Galeria Karstadt Kaufhof has closed numerous shops, while Woolworth reports on a positive growth. "In Germany we see potential for more than 1,500 shops. We head for this goal with quick steps!", Said Roman Heini, Managing Director of Woolworth. The first shops are opened in cities such as Neubrandenburg and Essen on October 10th and the list continues with other locations such as Berlin and Bad Schwartau.

Woolworth's plans for the future

As part of this expansion, Woolworth is not only focused on Germany. Since May 2023, they have also been represented in Poland and are planning to continue expanding in Austria in November 2023. The company's overarching goal is to operate a total of 5,000 branches in Europe and thus build up a network that is as much possible. This aggressive growth strategy is in contrast to the trends of other retailers and illustrates that Woolworth is optimistic for the future.

Woolworth is known for its wide range, which includes decorative items, gifts, handicraft accessories and even electrical articles, everything at an affordable price. This price strategy ensures that a large number of customers are addressed who are looking for high -quality products at fair prices. The turnover of over one billion euros indicates that the company is on the right track.

In addition to their business plans, Woolworth also wants to grow as an employer. Every year they hire around 200 trainees, which benefits not only to the company but also to society. Woolworth's strategy helps young people offer professional perspectives while the company is also expanding its market position.

The coming months will be crucial to see how the new branches develop and what successes Woolworth can record through this expansion. It remains to be seen whether they are able to achieve their ambitious goals and thus become one of the leading discounters on the European market. The next new openings are just the beginning, and many customers could benefit from the diverse offer that Woolworth wants to present.

For more information on the plans of Woolworth and the upcoming new openings, The report on www.ruhr24.de a valuable resource.