Mrbeast clears EDEKA in Berlin: Donation or PR trick?
Mrbeast clears EDEKA in Berlin: Donation or PR trick?
In a spectacular campaign, the US Youtuber Mrbeast, bourgeois James Stephen Donaldson, recently bought an entire Edeka branch in Berlin. The incredible purchase pleasure, which was over 524,721 euros, took place in cooperation with several German influencers and was comprehensively documented. The goods were not donated to himself, but immediately at 15 non -profit organizations in the city, including the ark, the Berlin cold aid and the Berlin animal table, which benefited from this generous gesture, as the reporting from Nau.ch shows.The purchase and reactions
The total volume of the donated food and hygiene items amounts to over 135,000 euros. The rapid distribution of the goods was particularly impressive: the Arch Children's Foundation reported that its food was picked up within just two hours after notification. The Berlin animal board also received foods that are to be distributed to both needy people and animals, according to the clear expression of those responsible who shared their joy about the action.
However, the campaign not only resulted in positive feedback. Critics emphasize that such charity actions can also be interpreted as a PR measure that is more on entertainment than on pure well-being. Under the term “charityainment”, the discussion about the ambiguous character of such events is conducted. Mrbeast itself is not only known for his donations, but also for generating immense reach and clicks regularly through its videos, as is reported on Merkur.de. Some therefore see him as a modern "YouTube-Robin-Hood", while others criticize that he could instrumentalize need for entertainment sympathy.
While the facilities in Berlin were grateful for the donations, the debate about the background of such actions remains. Ultimately, Mrbeast shows with his actions that great deeds can also ensure positive effects in the age of digital marketing, even if the question remains in how these acts are perceived.
nau.ch reported on the incredible fundraising campaign.
also merkur.de also had some interesting details.
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| Ort | Edeka, Berlin, Deutschland |
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