Hello Kitty is 50: The secret behind the global phenomenon!

Hello Kitty is 50: The secret behind the global phenomenon!

Köln, Deutschland - Berlin/Tokyo (dpa) - The world celebrates an extraordinary anniversary: Hello Kitty, the charming figure with the two black dots as eyes and the colorful loop, is 50 years old! Designed by Japanese Yuko Shimizu for the Sanrio company, she has long been more than just a simple design - she is a global phenomenon! The question that many ask: What does the little cat, which is actually not a cat, do so irresistible?

Kitty White, as the figure is called correctly, was born on November 1, 1974 and has since conquered hearts worldwide. With a weight of three apples and a size of five apples, she particularly loves her mom's apple pie. But the special thing about Hello Kitty is her emotionless face - she doesn't even have a mouth! According to the author Andreas Neuenkirchen, this "empty canvas" enables people to project their own feelings into the figure. This makes her the queen of the Kawaii world, who is popular with her "happy and friendly" way in different cultures.

a billion -in empire

from a simple children's sports blend has developed Hello Kitty into a billion dollar empire. The products can be found almost everywhere - from bed linen to exclusive designer collections and even aircraft! Sanrio made the figure the most successful license brand in the world, with 600 new products per month. Neuenkirchen explains that the flexible marketing that adapts to local tastes is the key to international success. In Italy there are even wines with Hello-Kitty label, while such ideas would be unimaginable in Japan.

a cultural phenomenon

The roots of Hello Kitty in London reflect the longings of the Japanese girls from the 1970s who dreamed of the western world. Today the figure is not only a hit for children, but also for adults - many women appreciate the products for their nostalgic flair. Hello Kitty remains a symbol of innocence and strength that does not trigger controversy. On the occasion of their 50th birthday, there are celebrations worldwide, from social media contributions to pop-up museums. And best of all: A big Hello Kitty film could soon appear on the screen! The future of the small icon looks rosy!