Amazon strikes back: 15 million counterfeits stopped in 2024!

Amazon strikes back: 15 million counterfeits stopped in 2024!

Amazon pulled over 15 million fake products out of circulation in 2024, which is more than twice as many as in the previous year. Kebharu Smith, the head of the department to combat counterfeiting crime at Amazon, attributes this increase to improved identification methods in the distribution centers and targeted actions in production countries. In fact, 99 percent of the product offers, which were classified as suspicious, were stopped before brand manufacturers had the opportunity to report them. In a remarkable trend, the number of reports from brand manufacturers has dropped by 35 percent since 2020, while the number of automatically blocked product offers has increased by 250 percent in the same period.

In order to master the challenges of counterfeiting efficiently, Amazon increasingly relies on artificial intelligence. Every day, billions of data points are recorded and compared with each other. This includes IP addresses, logos, search terms and changes to product descriptions. Feekeepers are increasingly using sophisticated methods, such as the separate sending of fake articles and brand logos. An example of such practices is the transport of fake auto parts from China, the discovery of which was revealed in nine truck loads in New Jersey. This was reported by vienna.at .

challenges in e-commerce

As part of a current study by the IFH Cologne, which was carried out on behalf of Schufa, it becomes clear that attempts to fraud increase in e-commerce and develop steadily. The study shows that effective prevention strategies require close cooperation between companies and modern technologies. Dr. Kai Hudetz from the IFH Cologne emphasizes the importance of a well -founded database for minimizing fraud risks. Fraudsters continuously develop new methods, which is why a proactive attitude of the companies is essential.

Tanja Birkholz from Schufa sees the study as a confirmation of existing strategies in the field of identity protection and fraud prevention. The topic of crucial importance is particularly important in low -margins. It is estimated that fraud in e-commerce top 100 companies in Germany costs around 1.4 billion euros annually, which corresponds to around 2 percent of sales. The fraud focuses primarily on using identity data; 20 percent of consumers report abuse of their account and credit cards, while 17 percent are affected by the misuse of their log-in data.

digital security and collaboration

In order to effectively counter the changing fraud patterns, close cooperation of all those involved is required. Technology -based approaches, especially artificial intelligence, gain in importance. Despite technological progress, human control remains indispensable in the test process. Dealers face the challenge of ensuring a high level of security without affecting the convenience for customers.

In the study, 48 percent of those surveyed stated that they regularly use purchase on account, which is an increased risk for dealers. The examination is based on 25 expert interviews and a survey of 1,000 consumers. Other resources used for the study include the ECC Payment Studies Vol. 22-24, such as Now.digital . Unfortunately, the challenge of digital security for companies in e-commerce remains a persistent and complex matter.