Record sales at the Design Center Linz: This is how the success was celebrated!

Record sales at the Design Center Linz: This is how the success was celebrated!

The Design Center in Linz recently experienced a big celebration: The “Krone” poacher Gschnas was a complete success! Celebrities and numerous guests celebrated until the early hours of the morning. The atmosphere was exuberant, cheered on by Anna-Carina Woitschack and the Mountain Crew, who carried the crowd away with their music. Interviews with the artists provide additional insights into the event, which was a true experience for everyone present krone.at reported.

Record sales for the Design Center

But it wasn't just the party that caused a stir. The Design Center closed the last financial year with record sales of around four million euros, which represents an impressive increase of 26.6 percent compared to the previous year. There is a well-thought-out change in marketing strategy behind this: instead of just renting out space, a holistic package of experience spaces with technical services and staff was offered. This resulted in a 43 percent increase in ancillary services revenue, such as meinkreis.at reported. Mayor Klaus Luger emphasizes that the center's close trade fair orientation contributes significantly to making Linz known beyond the city limits and to positioning itself strongly in this market segment.

The successful orientation is also reflected in the large number of events that took place in the Design Center in 2015, including the “Welding” and “Wine and Enjoyment” trade fairs and the traditionally popular Linz Auto Spring. Dual management now enables closer collaboration between the Design Center and LIVA, the Linz event organization. Director Thomas Ziegler emphasizes that this networked offer is unique in Austria as it covers numerous areas such as culture, sport, leisure and business and thus increases competitiveness.