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Junior company senf.liebe” from Pyhra inspires with new mustard creations!
The LFS Pyhra junior company “senf.liebe” presents creative mustard variations and promotes entrepreneurial spirit among schoolgirls.
Junior company senf.liebe” from Pyhra inspires with new mustard creations!
On January 2nd, 2025, the Agricultural Technical School (LFS) Pyhra will start again with an exciting project: the second-year students in the field of “Operations and Household Management” will proudly present their junior company “senf.liebe”. This innovative venture is dedicated to producing fine varieties of mustard in a variety of flavors, from sweet and sour to spicy to hot. Particularly noteworthy is the mustard caviar, a delicate specialty in which whole mustard seeds are gently marinated in vinegar, which ensures an incomparable taste experience. State Education Councilor Christiane Teschl-Hofmeister praises the students' creative ideas: "Unusual culinary delights are the focus, as we use local ingredients here, which make the project unique," she emphasizes.
Creativity and regionality combined
The students not only refined the recipes, but also designed the labels for the mustard jars themselves. The ingredients mostly come from the school's own farm and from local businesses, which underlines the connection to local agriculture. “The technical school’s farm shop, which is open every Thursday from 2:00 p.m. to 5:30 p.m., offers the entire range,” says department head Gabriele Roitner-Blamauer. This not only strengthens the student business, but also brings a piece of regionality into the market.
The idea of setting up a junior company is part of an effort to impart practical business knowledge and entrepreneurial spirit to the students. This initiative goes hand in hand with the long-standing tradition of mustard cultivation in Lower Austria, where mustard is cultivated on around 1,600 hectares. The landscape and climate of this region create the perfect conditions for the different varieties that are not only popular in Austrian cuisine, but are also valued worldwide. [LFS Pyhra report that the students are making an important contribution to the development of new products with their project and are thereby impressively honoring the cultural history of mustard.]