Non-Food discounter is expanding: Vorarlberg in the focus of Switzerland!

Non-Food discounter is expanding: Vorarlberg in the focus of Switzerland!

A new star in the discounter heaven conquers Vorarlberg! The Dutch non-food discounter action has established itself in the region and is now planning the expansion to Switzerland. Two branches in Hard and Bürs are already very popular, not least thanks to numerous Swiss customers who attract cheap prices and a diverse range of household goods and sweets. According to a report by Vol.at , the Swiss literally put the doors on-almost every second car in the parking lot has a Swiss license plate. Success does not remain unnoticed, and the expansion plans are already in full swing, with new job offers in Basel, Bachenbülach and Winterthur, according to the Tages-Anzeiger.

The challenge becomes increasingly noticeable for the large trading groups such as Migros and Coop. Action follows an aggressive expansion strategy and plans to open around 1,400 new locations in Europe by 2026. The relevance of these developments also becomes clear in the neighboring region where the competitive conditions for many companies can change. A strong concept and a clever market strategy behind the gratifying sales of 13.8 billion euros last year could redefine the rules of the game in retail.

technological developments in the Rhine Valley

While action turns on the trade landscape, the Rhine Valley shows that there are also forces rising in the high-tech industry. Cooperation plays an increasing role in the cross -border economic area, which extends between Liechtenstein and Vorarlberg. Companies that work in Liechtenstein and Vorarlberg promote healthy competition and benefit shared strengths, as Brigitte Haas and Markus Bänziger emphasize. An important goal remains to strengthen the cross-border connections and to initiate more visible projects in order to exploit the potential of these economic spaces, as the Rhein Valley24 explained.

The Rhine Valley is now considered one of the top locations for high-tech in Europe, with over 250,000 jobs and 25,000 companies. The initiatives to improve this economic relationships, such as the “Rhine Valley Entrepreneur meeting”, show that there is a lot of room for improvement in the room. A comprehensive cooperation in education and various projects, including the new HSG campus at the Vorarlberg University of Applied Sciences, could further strengthen the region and increase competitiveness.