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Rosa Lila Land: Big win for Wiener Städtische at the Webad Award!
Leadersnet reports on the winners of the iab webAD Awards 2025, including innovative campaigns such as “Pink Lila Land”.
Rosa Lila Land: Big win for Wiener Städtische at the Webad Award!
The winners of the IAB webAD Awards were announced on October 23, 2025, with DMB winning the prestigious title of “Best in Show” with its “Rosa Lila Land” campaign for Wiener Städtische. This award is a highlight of the annual event that recognizes the most creative and effective advertising campaigns of the year. The campaign was realized by DMB in collaboration with the agencies Rosa Lila Pantherinnen, Wavemaker and Pearl Lemon Games. This diverse collaboration shows the creative potential that lies in today's advertising industry and underlines the relevance of joint efforts.
A total of 342 entries were received for this year's event, of which 147 made the shortlist. This diversity reflects the dynamic development of the advertising industry, which achieved sales of over 33.8 billion euros in 2023, with the share of online advertising constantly increasing and is expected to rise to almost 25 billion euros by 2028. However, advertisers must continue to find the balance between digital and traditional channels to effectively reach consumers, as current media buying trends show [leadersnet] reports that...
Award winners in various categories
The juries chose numerous outstanding campaigns. In the “Special” cluster, the best B2B campaign was awarded gold and went to “Together High” by We Make Stories for Raiffeisen. For the best digital extension, Jung von Matt Donau received gold for “The Singing Flyer”, while the best CSR campaign also went to the DMB and Wiener Städtische with “Rosa Lila Land”. In the “Sustainable Campaign” category, the campaign from austria.com/plus in collaboration with Westbahn Gold [iab-austria] reported that...
- Beste B2B-Kampagne: Gold: We Make Stories, Raiffeisen, „Gemeinsam hoch hinaus“
- Beste digitale Extension: Gold: Jung von Matt Donau, Interspar, „Das singende Flugblatt“
- Beste CSR-Kampagne: Gold: DMB, Wiener Städtische, „Rosa Lila Land“
- Beste nachhaltige Kampagne: Gold: austria.com/plus, Westbahn, „Nachhaltiges Employer Branding auf Schiene gebracht“
Creativity and digital innovation
The initiative to promote creative campaigns was also evident in the “Creativity” category, where the best innovative ideas were awarded. DMB prevailed again, winning Gold for Best Creative Technology Integration with “Rosa Lila Land.” Jung von Matt Donau impressed with the digital campaign “Waltz Into Space” and secured first place for the best digital campaign. Overall, there is a clear trend towards integrating technology and creativity in advertising approaches [statista] reports that...
- Gold – Beste kreative Technologie-Integration: DMB, Wiener Städtische, „Rosa Lila Land“
- Gold – Beste digitale Kampagne Creativity: Jung von Matt Donau, Wiener Tourismusverband, „Waltz Into Space“
The event highlights the challenges and opportunities facing the advertising industry in a constantly changing environment. Technological innovations, especially in the digital area, are increasingly shaping companies' strategies in order to be able to react more efficiently to consumer behavior. The overall economic conditions require constant adaptation and optimization of marketing strategies, in particular the analysis of target groups and the understanding of their needs remains essential [leadersnet] reports that...