Ketchum is named the best agency in Europe – a great success!

Ketchum is named the best agency in Europe – a great success!

The renowned communications agency Ketchum was named “Continental Europe Agency of the Year” at the EMEA SABER Awards on April 2, 2025. This honor highlights excellence in branding, reputation and engagement. Ketchum impressed the jury with strategic excellence, creative projects and value-oriented communication. The agency has offices in Austria, Germany and Belgium and is considered one of the leading forces in the industry. medianet reports that CEO Saskia Wallner commented extremely positively on the award and acknowledged the team's remarkable achievements.

Ketchum Austria has distinguished itself with several projects this year. In total, the agency achieved four placements on the SABER Awards 2025 shortlist, including projects for UNICEF, Heritage Day and WEconomy. Particularly highlighted was the event format “Blank Canvas – The Unconference”, for which Ketchum won in the “PR Agency Marketing” category.

A look at the awards

Ketchum also received a Certificate of Excellence in the Identity Branding category for the Heritage Day campaign. In addition to these achievements, Manisha Joshi was recognized as “DE&I Professional of the Year,” highlighting the agency’s diversity and inclusion strategies. Ketchum actively responds to geopolitical tensions, economic uncertainties and disinformation with a clear stance and innovative communication.

In addition, the agency published studies such as “Next Generation Crisis Leadership,” which aim to build trust in times of crisis. In a time characterized by fake news, Ketchum developed a playbook for data-driven brand management and corporate reputation in the context of artificial intelligence.

Growth and future prospects

Over the past five years, Ketchum's European agencies have seen an impressive 28 percent growth. Investments in leadership development, diversity and team cohesion also help promote a unified “One Ketchum” culture. These are key factors that have led the agency to its recent successes.

The EMEA SABER Awards 2025 recognized not only Ketchum, but also other outstanding achievements in various categories. The Platinum SABER Award for “Best in Show” was won by KPN’s “Piece Of Me” campaign in collaboration with Dentsu Creative and other partners. Additional awards were presented in the areas of brand building, reputation management and geographical awards. PROVOKE Media offers a comprehensive overview of all winners and their innovative approaches.

Overall, the results of the SABER Awards 2025 show the dynamics and competition in the communications industry in Europe. Ketchum and its partner agencies set standards that will shape future developments. While Ketchum remains true to their creative approach, they benefit from their commitment to quality communications and strategic leadership.