Meaningful work of the future: Workshop with Hans Rusinek in Lienz!

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On March 27th and 28th, 2025, Hans Rusinek will discuss the future of work and generational diversity in Lienz. Participation is free!

Meaningful work of the future: Workshop with Hans Rusinek in Lienz!

A high-profile guest has been announced in Lienz: The renowned economist Hans Rusinek will be invited to a workshop and public lectures on March 27th and 28th, 2025. At the invitation of INNOS GmbH, Rusinek, an expert in labor research, will provide important answers to the question “How do we manage to make work meaningful and sustainable?” give. This is happening against the backdrop of the challenges that employees and companies have to face in times of skilled labor shortages, economic transformation and a weaker economy, such as dolomitenstadt.at reported.

The events will take place at the Durst Austria GmbH location, with the public lecture taking place on March 27th at 6 p.m. Rusinek will address a central point: “Why am I here?” – a question that concerns many employees. Companies are required to redefine the meaning of work. At the same time, a workshop will be held on the same day at 3 p.m., which will focus on cooperation between different generations in companies. Here, supposed conflicts should be analyzed and bridges built through creative exchange in order to develop a common perspective for the future.

Science meets practice

Hans Rusinek conducts research at the University of St. Gallen on topics such as “Meaningful Work” and the redesign of corporate purposes. His focus is on how companies can achieve better performance and social impact by mobilizing their employees. For the past eight years, Rusinek has worked as a consultant at the intersection of strategy and transformation. He gave significant impetus to establishing the concept of “purpose” in European boardrooms hans-rusinek.de clarified.

Anyone interested can register for the events free of charge until March 21, 2025. This initiative underlines the urgent need for action to integrate employees into a meaningful working world and at the same time make companies fit for the future.