Lisa Gebauer leads Raiffeisen real estate into the digital age!

Lisa Gebauer leads Raiffeisen real estate into the digital age!

With fresh wind in digital communication, Lisa Gebauer, MA, started her new role as head of the digital marketing and social media area at Raiffeisen Immobilien in Lower Austria/Vienna/Burgenland. Gebauer, who has been part of the company since 2018, will in future be responsible for the entire online communication and will therefore ensure a modern appearance on social media. Her impressive career began with an internship at Raiffeisen Immobilien, followed by a solid academic basis, including her master's degree in media management from the St. Pölten University of Applied Sciences, as already ots.at reported .

The importance of digital communication in the real estate industry is underlined by Peter Weinberger, Managing Director of Raiffeisen Immobilien. He emphasizes that a separate area for digital marketing and social media within the marketing and PR department is essential in order to establish a direct connection to customers: inside and stakeholders. In addition, Anita Köninger, Head of Marketing & Public Relations, emphasizes the creative and committed work of Gebauer, which has built up the area of ​​the ground up and also works in newsletter and Google campaign marketing.

Communication and rules of conduct in social media

As part of the renewal of the digital performance, Raiffeisen Immobilien also uses social media platforms to provide current information on real estate, pension and corporate financing. The interaction with the community is important, but there are clear rules of conduct for the use of social media in order to avoid inappropriate content. Under certain circumstances, Raiffeisen can remove contributions that violate regulations or are not constructive, as on the website of raiffeisen.ch can be read .

The clear line in the digital strategy shows the commitment of Raiffeisen to create an informative and respectful exchange in the online world, while bauer plays a key role in this exciting phase of digital transformation.