Very close in the barbershop: young migrants break silence!

Very close in the barbershop: young migrants break silence!

The Austrian editorial team "The editor -in -chief" is breaking new ground to reach young migrant men who are often overlooked in traditional reporting. The founder Melisa Erkurt emphasizes: "No medium addresses young migrant men in a targeted manner, they are hardly picked up by the reporting." In an innovative approach, a familiar space is created in the Barbershop, in which young men can openly exchange ideas, fears and perspectives. This initiative is called "Pages to zero" and is streamed live every third Thursday of the month from "Edos Barbers". This is where important topics come up while the camera is running, and the conversations promote an authentic discussion within a community often misunderstood individuals. The idea is to use the barbershops as social meeting points in order to get into conversation with young men and not only entertain them, but also to be able to promote.

viral content and strategic expansion

At the same time, the format "Brother, say honestly!" growing popularity. According to the reports from Diechefredaktion.at, viral videos have already shown up to 900,000 calls how important it is to listen to the voices of these men. In order to further intensify contact with the target group, the editorial team is planning a variety of new formats, training and further education programs for young male editors as well as an increased presence on platforms that this target group uses. The editor -in -chief has only been active since 2021, but has already achieved lakes high ranges on Instagram and Tiktok, where it was able to win over 80,000 followers. Supported by the Media Innovation Lab of the Wiener Zeitung, the team aims to create balanced content that reflects the reality of Generation Z, and thus fights against stereotypical representations of masculinity on social media.

in a country where many young migrants often feel isolated, "the editor -in -chief" brings a breath of fresh air and a strong feeling of belonging. The journalistic work has not only gained numerous awards, but also noticeably increased the influence on the Austrian media landscape. According to Erlich, the goal is clear: journalism that is diverse, accessible and above all relevant for the young people whom he wants to address. The innovative approach will continue to attract attention and bring many new voices into the media landscape to promote real conversations about the topics that move this generation.

Quelle: OTS and More information at diechefredaction.at .