Disney relies on AI: Personalized advertising for streaming users!

Disney relies on AI: Personalized advertising for streaming users!

Las Vegas, USA - disney puts on the shovel and brings a revolutionary change to the world of streaming services! From now on, users of the cheaper advertising subscriptions can look forward to personalized advertising. In a breathtaking step, the media giant uses artificial intelligence to deliver tailor -made ads. In this way, advertising customers can upload different versions of their clips to Disney, and the AI always selects the video for live broadcasts, the mood of which best fits the current Situation. The goal is a more precise approach of the audience, especially in the coveted sports broadcasts, where the advertising space in the USA is particularly valuable, as krone.at reports

Another highlight is the new opportunities for brands to achieve their target groups even more specifically. Disney manager Josh Mattisone stated at the Technikmesse CES in Las Vegas that spectators will no longer be fed with the same advertising clips during large sports events. Instead, companies in auctions can offer newly created advertising slots, especially when sporting events go into extra time. In addition, there is the exciting plan to enable the viewers to acquire products directly via the streaming app. Sports betting also focuses on, which also increases the attractiveness of the offer, as is Market screener

a gigantic audience

The numbers that Disney presents are impressive: a total of 157 million viewers consume the programs with advertising about the various streaming offers of the company, with more than two thirds of these users come from the USA. This change in the advertising business is not only important for Disney; Competitors such as Netflix have now jumped on the train and have established successful advertising subscriptions. The trend shows that the streaming market increasingly relies on lucrative advertising offers after it originally favored models.