Swarovski celebrates record sales: crystal empire shines again!

Swarovski celebrates record sales: crystal empire shines again!

In 2024, the traditional company Swarovski, based in Wattens, Tyrol, celebrated a surprising comeback: The crystal group was able to increase its turnover by six percent to impressive 1.906 billion euros. This positive development is mainly due to a strong fourth quarter that shone with organic growth of eleven percent, reports tirol.orf .

record sales in Austria and the USA

The Swarovski jewelry area exceeded expectations with organic growth of nine percent and even doubled sales with laboratory breeding diamonds compared to the previous year. CEO Alexis Nasard praised the effectiveness of the Lux Ignite strategy and emphasized that the company achieved record sales not only in Europe, but also in the USA, while Asia, despite challenges, recorded an increase of three percent. It is particularly striking that all regions have contributed to growth, with sales increase of eleven percent in Europe and ten percent in America.

Swarovski was able to record a consistently positive operational result (EBIT) for the first time in five years. This improved financial situation enables the company to continue to make strategic investments and to consolidate its position as a leading luxury brand. Nasard, who has taken over the management since 2022, reflected on the turbulence of recent years and looked at a challenging business environment that could continue to exist in the future. Nevertheless, he assigned the stable results to the successful renovation of the company, which has played a central role in the recent success, such as